Founder Resources

Resources for Founders Preparing to Raise

Practical guidance to help you present your company clearly to investors.

Guide

Pitch Deck Structure

A practical outline of the sections investors typically expect to see in a startup pitch deck.

01
Company overview
One clear sentence on what you do and for whom.
02
Problem
The specific pain point, who experiences it and why it matters.
03
Solution
How you solve the problem and why your approach works.
04
Product
What the product does today. Show it rather than describe it.
05
Target market
Who your customers are and a credible, bottom-up view of market size.
06
Business model
How you make money, pricing logic and key unit economics.
07
Competition and differentiation
The alternatives customers use and what makes you different.
08
Traction
Evidence of progress: users, revenue, pilots, partnerships or retention.
09
Go-to-market strategy
How you reach customers and which channels you will prioritise.
10
Team
Why this team can execute, with relevant experience and roles.
11
Financial outlook
Key assumptions and projections, kept realistic and explainable.
12
Funding requirement and use of funds
How much you are raising and what milestones it will reach.

Service

A professional review of your pitch deck with structured, practical feedback.